Marketing · Generative engine optimisation services

Get recommended by the AI people now ask

A rapidly growing number of people make decisions by asking an AI assistant. They ask which company to use, which product suits their situation, or who the good providers are in their area, and they take the answer seriously. Generative engine optimisation is the work of making sure your business is part of that answer. Rather than aiming for a position in a list of links, the goal is to become a source these systems understand, trust, cite and recommend when someone asks about your category.

Explore GEO for your business See our work

Get recommended by the AI people now ask

Capabilities

What we do

Entity clarity

Making sure AI systems understand exactly who you are, what you do, where you operate and who you serve, backed by proper structured data.

Consistency across the web

AI systems cross-check sources. Conflicting addresses, outdated descriptions and abandoned profiles weaken confidence. We find and correct these.

Authority content

Content AI models actually draw from: specific, factual, original and genuinely informative. Honest cost breakdowns and comparison guides beat promotional copy.

Third-party presence

Building your footprint on the sources AI systems read: credible directories, review platforms, professional profiles and genuine editorial coverage.

Monitoring

Regularly testing how ChatGPT, Perplexity, Gemini and Google's AI describe and recommend you, then adjusting.

Reputation management

Reviews and third-party sentiment feed directly into how AI describes you, so this overlaps with genuinely earning a good reputation.

Who we help

Who this is for

B2B service businesses, where buyers increasingly use AI to build a shortlist before contacting anyone. If you are not on the list, you never learn you were considered.

Businesses in categories people research before buying, which covers most considered purchases.

Companies with competitors already appearing in AI answers, where the gap is actively costing you.

Businesses with a name that confuses AI systems, whether similar to another company or associated with an older, different positioning.

Established businesses that AI describes inaccurately, still referencing services you no longer offer or details that changed years ago.

Straight talk

How it fits, an honest field, and when to wait

GEO is real and worth doing early, but only with the caveats stated plainly.

How GEO relates to SEO and AEO

Three layers rather than three competitors.

SEO determines whether you are found and trusted in traditional search. It is the foundation, and it is not going away.

AEO structures your content so it can be served as a direct answer.

GEO is broader than either. It concerns how AI systems understand your business as an entity and whether they include you when generating a recommendation. It draws on your website, but also on everything said about you elsewhere.

The important point: GEO does not replace SEO. AI systems draw heavily on search results and on established, trusted sources. A business with weak SEO and a thin web presence has nothing for an AI to find, cite or recommend. Anyone selling GEO as a replacement is selling something that does not work.

Being honest about a new field

This deserves plain speaking, because the space is full of confident claims that do not hold up.

Nobody can control what AI says about your business. These systems are not databases with entries you can edit. You can strongly influence outputs by being clear, consistent, widely referenced and genuinely authoritative, but any agency promising control is overstating what is possible.

The definitions are still settling. GEO, AEO and AI search optimisation are used inconsistently across the industry, sometimes to describe the same work at different prices.

Measurement is immature. Unlike search rankings, there is no universal position to track. Answers vary by phrasing, by user and over time. We measure by systematic testing across assistants and questions, which is meaningful but not the precise measurement SEO offers.

Much of what works is not new. Clear information, consistent facts, genuine authority and a good reputation have always been sound practice. GEO raises the stakes rather than inventing a new discipline. We think this work is worth doing now, and being early is a real advantage, but you should hear the caveats from us rather than discover them later.

When GEO is not your priority

If your online presence is thin, start with SEO and content. GEO amplifies what exists; it cannot amplify nothing.

If your customers do not research suppliers, as in some local trades and impulse categories, this matters less than local SEO and reviews.

And if your business information is inconsistent across the web, that correction work comes first, because everything in GEO depends on AI systems being able to establish who you actually are.

How we work

01

Test AI descriptions

How assistants currently describe and recommend you, and who they recommend instead.
02

Audit and fix entity consistency

Correcting conflicting information across the web.
03

Implement structured data

Stating your identity unambiguously.
04

Produce authority content

The kind AI systems can draw from.
05

Build third-party presence

On the sources these systems read.
06

Re-test and report

On a regular cycle, honestly.

Pricing

What GEO costs, honestly

Industry ranges. Most of the work overlaps with SEO, content and reputation work, so GEO is usually most cost-effective as part of a broader engagement rather than bought separately. A standalone audit, testing how AI currently represents you and where the gaps are, is a small fixed cost and a sensible way to find out whether you have a problem. Ongoing work is typically a monthly component alongside SEO. Treat pricing that positions GEO as a large premium service, separate from everything else, with scepticism, since most of the underlying work is shared.

Ways to work with us

GEO audit

Fixed-price testing of how AI assistants currently describe and recommend you, plus an entity consistency review across the web.

Entity clean-up project

A one-off piece correcting inconsistent business information and implementing proper structured data.

Combined with SEO and content

The most sensible arrangement for most businesses, and how we usually recommend approaching it.

Ongoing programme

Continuous authority content, third-party presence building and monthly AI visibility monitoring.

Why us

Why Raydiant Webs for GEO

We do this for ourselves. This site is built with consistent entity information, validated structured data and answer-first content precisely because we are working to be understood and cited by these systems. You can inspect it. We also build websites, so entity and schema work gets implemented properly rather than recommended. And we are honest about what this discipline can and cannot do, which matters more in an emerging field than in an established one, because there is nobody to fact-check the confident claims yet.

Explore GEO for your business

GEO FAQ

Can you actually control what AI says about my business?

No, and anyone claiming otherwise is overselling. You can strongly influence it by being clearly understood, consistently described, widely referenced and genuinely authoritative. That is what GEO works on.

Is GEO the same as AEO?

They are related and the terms are used inconsistently. AEO is narrower, focused on structuring content to be extracted as a direct answer. GEO is broader, concerning how generative AI systems understand and recommend your business overall.

Do I still need SEO?

Yes. AI systems draw heavily on search results and established sources. Weak SEO leaves nothing for them to find or cite. GEO builds on SEO rather than replacing it.

How do you measure GEO?

By systematically testing a defined set of questions across ChatGPT, Perplexity, Gemini and Google's AI on a regular cycle, recording whether and how you appear, then tracking change over time. It is meaningful but less precise than rank tracking, and we say so.

How long does it take?

Entity corrections can influence outputs relatively quickly. Building genuine authority takes months, as with SEO. Anyone promising fast results is describing something that does not exist.

Is this worth investing in yet?

For B2B and considered-purchase businesses, we think yes, because usage is growing quickly and being established early is an advantage. For some local and impulse categories, other work should come first, and we will tell you which you are.

What if AI describes my business wrongly?

That is a common and fixable problem, usually caused by outdated or conflicting information across the web. Correcting your entity information at the source is the first step, and it often has the fastest effect of anything in GEO.

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