Custom illustration that makes you distinctive
What we do
A distinctive visual style that extends your identity beyond logo and colour, giving you a recognisable look people associate with you.
Onboarding screens, empty states, feature explanations and success moments. The places where a product either feels considered or feels unfinished.
Hero artwork, section graphics and visual elements that guide attention and give a site character without stock photography.
Consistent, custom icons and small illustrations across a product or site, one of the fastest ways to make an interface feel coherent.
Diagrams and visual explanations for complex products, processes or data, where a picture does the work of several paragraphs.
Artwork for content, campaigns, presentations and social media.
Where illustration earns its keep
Software and SaaS products, where illustration fills the moments a screenshot cannot: empty states, onboarding, errors and abstract concepts.
Businesses selling something intangible, such as services, software or expertise, where there is nothing photogenic to photograph and stock imagery looks obviously borrowed.
Brands that want personality, particularly in crowded categories where every competitor's site looks interchangeable.
Complex propositions that need explaining, where a well-made diagram outperforms three paragraphs of description.
Content-heavy sites publishing regularly, where a consistent illustration style makes every article recognisably yours.
When to commission it, why it protects you, and how we make it yours
The three things worth understanding before you buy illustration.
When illustration is not the right spend
An honest position, since illustration is a discretionary cost.
If you sell physical products, good photography usually beats illustration and should come first. If your budget is tight and your site needs functional icons, a well-chosen icon library is a legitimate, inexpensive answer and we will say so. And if your brand has no defined direction yet, commissioning illustration first is backwards: the illustration style should express the brand, so settle the identity before buying artwork it may not match.
Illustration is worth investing in when you need to be distinctive, when you are explaining something abstract, or when a product's interface has moments that nothing else can fill.
Original work, and why that protects you
Everything we create is drawn from scratch for your brand and your context. We do not copy existing artists, reproduce recognisable characters or imitate a specific illustrator's identifiable style.
This is not only an ethical position, it protects you commercially. Borrowed or closely imitated artwork carries real risk: licensing disputes, takedown demands and the awkward discovery that a competitor is using the same image. Stock licences also carry restrictions many businesses never read, particularly around merchandise, resale and modification. Original work you own outright avoids all of it. You can use it anywhere, adapt it, and put it on anything, permanently.
Style, and making it yours
The first question is not what to draw but how it should look. Illustration style carries an enormous amount of brand personality: line weight, colour, level of detail, geometric or organic, flat or dimensional, playful or restrained. We explore directions with you, agree a style that fits your identity and audience, then produce the artwork within it. The agreed style becomes reusable, so future illustrations stay consistent whether we make them or someone else does later. Consistency is what turns a set of pictures into a recognisable visual language.
How we work
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01
Start with the briefYour brand and what the illustrations need to achieve, since decoration and explanation are different jobs.
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02
Explore and agree a styleWe explore directions and agree one with you.
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Sketch conceptsWe sketch before rendering, because changing a sketch is quick and changing finished artwork is not.
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Produce and refineWe produce the final artwork and refine it with your feedback.
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Deliver in every formatIncluding editable source files, ready for where it will be used.
Ways to work with us
One illustration or a small set for a specific need.
Defining a reusable style for your brand, with guidelines, so future work stays consistent.
A coordinated set covering onboarding, empty states and feature moments across an app or platform.
A custom, consistent icon set across a product or site.
Regular artwork for content and campaigns for businesses publishing frequently.
What illustration costs, honestly
Industry ranges. Individual illustrations are typically priced per piece, with cost driven by complexity, detail and how much style exploration is needed upfront. Sets and icon libraries are usually more economical per item, since the style work is done once and applied across the set. Developing a full brand illustration style, with guidelines so it can be extended later, is a larger initial investment that reduces the cost of everything produced afterwards. Ongoing arrangements suit businesses publishing regularly. We scope after understanding what you need and where it will be used.
Formats and delivery
Vector formats where artwork needs to scale infinitely, including logos, icons and interface graphics. Raster formats at appropriate resolutions for web and print. Optimised web exports, including SVG where it suits, since illustration is a common cause of slow pages when exported carelessly. Editable source files so the work can be adapted later. Print-ready versions with correct colour profiles where needed.
Why Raydiant Webs for illustration
Our illustration is made by the same team designing your interface and building your product, so artwork arrives sized, optimised and formatted for where it will actually be used rather than handed over as heavy files someone else has to fix. It is coordinated with your brand rather than sitting beside it. And it is always original, which keeps you distinctive and keeps you out of the licensing problems that come with borrowed imagery.
Illustration FAQ
Yes, always. Everything is created from scratch for your brand. We do not copy existing artwork, reproduce recognisable characters, or imitate a specific artist's identifiable style.
Yes, fully, including source files. You can use, adapt and reproduce them however you like, with no licence restrictions or renewal fees.
Yes. We can work within an established visual identity, or help define an illustration style where one does not exist yet.
Whatever your use requires: vector for scalable artwork, optimised raster and SVG for web, and print-ready files with correct colour profiles.
A single piece is typically days to a couple of weeks depending on complexity. Style development and larger sets take longer, since the style work happens before the artwork.
For distinctiveness and ownership, yes. Stock is cheaper and faster, and for some purposes it is perfectly adequate. Illustration is worth it when standing out matters, when you are showing something abstract, or when consistency across many pieces is required.
Badly exported illustration certainly can. We optimise for web, use SVG where it fits, and size raster files appropriately, so artwork adds character without costing you page speed.
Start your illustration project
Tell us what you have in mind and we will suggest the right approach.
- Original artwork, never copied or licensed
- A reusable style, so future work stays consistent
- Optimised for web so it never slows your pages
Want visuals that are unmistakably yours?
Tell us what you have in mind and we will suggest the right approach.