Shopify for most, WooCommerce when content and ownership matter, Adobe Commerce or BigCommerce when catalogue and B2B rules demand it. We will tell you when the cheapest option on the list is the right one.
Category and product pages structured for search, Core Web Vitals taken seriously, and a checkout with the friction removed. Traffic without conversion is an expensive hobby.
Stock, orders, pricing and customers flowing between the store, your accounting or ERP system and your warehouse, so nobody is exporting spreadsheets at five o clock.
Ecommerce work we take on
New stores, replatforming, and rescuing stores that grew faster than the setup underneath them.
Design, build and launch on the platform that fits your catalogue and your team, with the product data structured properly from the start rather than fixed after the first thousand SKUs land.
Moving between platforms with products, customers, orders and, crucially, your search rankings intact. Redirect maps and URL structure decide whether a migration is boring or a very bad quarter.
Fewer steps, clearer shipping costs, wallet payments, guest checkout and honest delivery dates. Most stores lose more at checkout than they would gain from a redesign.
Image handling, theme and app bloat, third party scripts and server response. Speed is a ranking input and a conversion input at the same time, which makes it one of the cheapest wins available.
Two way sync with the system that holds the truth about stock and pricing, whether that is NetSuite, an accounting package or a warehouse system, including multi location inventory.
Customer specific pricing, quotes, purchase orders, credit terms, reorder lists and approval flows, so trade customers stop emailing orders that somebody retypes.
Recurring billing, pause and skip, failed payment recovery and the customer self service that keeps subscription support out of your inbox.
Clean feeds for Google Shopping and paid channels, plus Amazon and marketplace listings kept in step with stock, so you are not selling what you cannot ship.
Who we build for
Catalogue size and order volume shape the build more than the product you sell.
A store that looks like the brand, loads quickly and can be run day to day without a developer on call.
Stock across shops and a warehouse, click and collect, and one view of what is actually available to sell.
Account pricing, quotes, credit terms and reordering, usually replacing a process that currently runs on email and memory.
Recurring billing, retention and the churn work that decides whether the model pays.
Slow pages, an unmanageable theme, apps fighting each other, and a stock process held together by exports. Usually a rescue rather than a rebuild.
Payments, accessibility, tax and the things that bite later
Four subjects decide whether a store is a business asset or a slow liability, and most agency pages skip all four.
Card security. Taking payments means card data is in scope, and the safe pattern is to keep it inside the payment provider and never on your own infrastructure. That is what the PCI Security Standards Council guidance for merchants is built around, and it is how we configure every store we build. If your current setup posts card details through your own server, that is worth fixing before anything else on this page.
Accessibility. An online store that a screen reader cannot navigate is both a lost customer and a live legal exposure in the United States. We build product pages, filters and checkout to work with a keyboard and a screen reader, following the Department of Justice guidance on web accessibility and the ADA. Retrofitting this after a complaint costs several times what doing it during the build does.
Claims, pricing and delivery promises. Countdown timers that reset, delivery dates you cannot hit and unclear shipping costs at the wrong step are conversion killers and regulatory risk together. The FTC business guidance on online advertising and marketing is the reference we design to, and it happens to align with what customers reward anyway.
Sales tax. Selling across US states means economic nexus rules apply, and thresholds differ by state. We wire the store into a tax service that keeps rates current rather than hard coding anything, and we make sure the tax treatment shows correctly at checkout instead of surprising the customer on the final step.
Returns. The policy is a commercial decision, but the mechanics are a build decision: self service returns, labels, restocking and refunds that reconcile with your accounting. Retailers routinely spend more staff time on returns than on order processing, and almost nobody scopes for it at the start.
One more that is boring until it is not: keeping stock accurate across the store, your marketplaces and your shops. Overselling costs you the order, the refund fee and often the customer, and it is the single most common reason a growing retailer calls us.
What we find on stores that have stopped growing
Six problems account for most of the calls we get from retailers whose sales have flattened. All six are cheaper to fix than a rebuild.
Too many steps, forced account creation, shipping cost revealed at the last moment, no wallet payments. Checkout is where the money is lost and where the smallest changes pay back fastest.
Oversized images, a stack of apps each adding scripts, and a theme doing far more than it needs to. Speed affects both rankings and conversion, so it is the rare fix that pays twice.
Inconsistent titles, missing attributes, variants modelled badly. It breaks filtering, feeds, marketplace listings and search visibility at the same time, and it only gets more expensive to fix as the catalogue grows.
Manual updates between the store, the shop floor and the warehouse. Overselling costs the order, the refund fee and often the customer, and it is the most common reason a growing retailer calls us.
Thin category pages with no copy, no internal linking and titles that match nothing anyone searches. Category pages should carry the bulk of your organic traffic, and on most stores they carry very little.
A dozen subscriptions solving problems a small amount of code solves once. We audit what each one earns you and replace the ones costing more than they return.
How much does an ecommerce website cost?
An ecommerce store starts at about €12,500, and a smaller catalogue on a business website build starts at about €7,500. Custom commerce work such as B2B portals or deep ERP integration starts at about €15,000.
Quotes in this market range from a couple of thousand to several hundred thousand for work described in the same words, which helps nobody. These are our published starting points, and after discovery you get one fixed number.
- Catalogue size, variants and how clean the product data is
- Platform, and whether the design is themed or bespoke
- Integrations with stock, accounting, ERP and marketplaces
- B2B rules: account pricing, quotes, credit terms
- Migration: redirects, history and preserving rankings
Website packages are fixed price and eligible for our published discounts. Custom commerce development is quoted on scope. Every rate, including monthly care after launch, is on our pricing page.
How an ecommerce project starts
Four steps, and you keep something useful after the first one either way.
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01
Discovery and a look at the numbersCatalogue, order volume, average order value, where traffic comes from and where it leaks. That decides whether you need a rebuild, a rescue or just a better checkout.
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02
Fixed scope and fixed pricePlatform, design approach, integrations and migration plan written down and priced, including the redirect map if you are moving.
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03
Build in two week slicesWorking software every fortnight, with your team loading real products early. Real data finds the problems that placeholder catalogues hide.
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04
Launch, watch the funnel, keep improvingLaunch with analytics and speed budgets in place, watch the first weeks of real orders, and fix what the data shows rather than what looked good in a mockup.
Three things we would say before you spend
The advice that tends to save the most money.
A redesign is rarely the fix
When sales are flat, the instinct is a new look. More often the problem is speed, a checkout with too many steps, product pages that do not answer obvious questions, or traffic arriving with the wrong intent. A week of diagnosis costs a fraction of a rebuild and frequently finds a fix worth more. If the site genuinely is the problem we will say so, but we would rather check first.
Migration is where rankings go to die
Replatforming without a redirect map, or with a URL structure nobody planned, is how stores lose a third of their organic traffic overnight and spend a year recovering. Our migrations start with the URL inventory and the redirect plan, before anyone discusses themes.
Apps are not free
A dozen plugins each adding scripts is the most common reason a store is slow, and the monthly fees add up quietly to more than a developer would have cost. We audit what each app earns you, replace the ones that a small amount of custom code does better, and remove the rest.
Platform pages and recent work
Where our commerce work sits, and two small retail projects where the brief was orders, not applause.
Store builds, theme work, app integration and the performance work that keeps a Shopify store fast as the catalogue and the app list grow.
WooCommerce when content and full ownership matter, built on hosting that can take the traffic rather than the cheapest plan available.
Custom orders arriving as direct messages with half the detail missing, replaced by a site that captures date, size, flavour and references up front so every enquiry is quotable.
Ecommerce development FAQs
A store build starts at about €12,500, or $13,750 in the United States. A smaller catalogue on a business website build starts at about €7,500, or $8,250. Custom commerce work such as a B2B portal or ERP integration starts at about €15,000, or $16,500. You get one fixed price after discovery, and every rate is published on our pricing page.
A straightforward store is usually six to ten weeks. A migration with a large catalogue, or a build with B2B rules and ERP integration, is typically three to five months. Product data quality is the most common reason a project runs long, so we look at it during discovery rather than after kickoff.
Shopify suits most retailers and is what we recommend unless something specific argues against it. WooCommerce suits content heavy businesses that want full ownership. Adobe Commerce and BigCommerce earn their cost with large catalogues and complex B2B rules. The decision should come from your catalogue, your team and your integrations, not from what an agency prefers to build.
That is the core of the work. We inventory every URL, map redirects one to one where possible, keep the structure your rankings were earned on, and monitor closely after launch. Traffic often dips briefly while search engines recrawl. Losing a third of it permanently is a planning failure, not an inevitability.
Yes, and it is usually the highest value part of the project. Two way sync with your ERP, accounting package or warehouse system stops overselling and stops staff exporting spreadsheets. We confirm what your specific system exposes before scoping.
Both, depending on budget and need. A well chosen theme, properly customised, gets a good store live faster and cheaper. Bespoke earns its cost when the brand or the buying journey is genuinely different. We tell you which we think applies and why.
Yes. The platform account, the domain, the code, the analytics and the customer data are all in your name from day one. If you move to another developer, they inherit a documented, working store.
Our published website care plan covers updates, security patching, backups, uptime monitoring and small content changes at a monthly rate you can see on the pricing page. Larger pieces of work are quoted separately, so ongoing cost never becomes a surprise.
Often that is the better buy. A focused programme on speed, checkout, product pages and search visibility tends to return more than a rebuild, and costs considerably less. We will tell you honestly when the existing store is worth keeping.
It is usually easier than adding traffic. Bundles, thresholds for free delivery, sensible cross sells on the cart and product page, and subscription options all move average order value, and they cost less than a campaign. We start with your current numbers rather than guessing which lever applies.
Yes. Clean feeds for Google Shopping and paid channels, and marketplace listings kept in step with stock so you are not selling what you cannot ship. Feed quality quietly decides how much your paid budget wastes.
Yes. We connect the store to a tax service that keeps US state rates current rather than hard coding them, and set up multi currency where you sell across borders, so customers see prices and totals that match what they will be charged.
Selling online, or about to be?
Tell us your platform, catalogue size and where orders are leaking. You will get a plain answer on what to fix first, what it costs, and whether a rebuild is even necessary.